Privacy policy
PRIVACY POLICY
Last updated: 29 August 2026
ALPWEAR operates this online store and website. Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services to you.
This Privacy Policy explains how ALPWEAR collects, uses, stores and shares personal data when you visit our website, create an account, place an order, contact us, subscribe to marketing communications or otherwise interact with us.
For the purposes of applicable data protection law, including the General Data Protection Regulation (GDPR), ALPWEAR is the controller of the personal data described in this Privacy Policy unless another party is explicitly identified as acting as an independent controller.
1. PERSONAL DATA WE COLLECT
Depending on how you interact with ALPWEAR, we may collect the following categories of personal data.
CONTACT AND DELIVERY INFORMATION
This may include:
• Name
• Email address
• Telephone number
• Billing address
• Shipping address
ORDER AND TRANSACTION INFORMATION
This may include:
• Products ordered
• Size and product options selected
• Order number
• Order value
• Order status
• Returns and refunds
• Delivery and tracking information
• Purchase history
PAYMENT INFORMATION
Payments are processed through Shopify and/or the payment providers available during checkout.
Depending on the payment method, ALPWEAR may receive information such as:
• Payment method
• Payment status
• Transaction references
• Limited payment-related information
Payment providers may collect additional financial information directly from you in accordance with their own privacy policies.
ACCOUNT INFORMATION
If you create or use a customer account, we may process information associated with that account, including:
• Name
• Email address
• Account preferences
• Order history
• Account authentication information
COMMUNICATIONS
When you contact ALPWEAR through email, our website, social media or another communication channel, we may process:
• Your contact details
• The contents of your message
• Your order number
• Information you voluntarily provide to us
REVIEWS AND CUSTOMER CONTENT
If you submit a review or other customer content, we may process the information you provide in connection with that submission.
TECHNICAL AND USAGE INFORMATION
When you use our website, certain information may be collected automatically, including:
• IP address
• Browser type
• Device type
• Operating system
• Website interactions
• Pages viewed
• Approximate location derived from technical information
• Cookie and similar technology identifiers
2. HOW WE COLLECT PERSONAL DATA
We may collect personal data:
• Directly from you when you place an order, create an account, contact us, submit a review or subscribe to marketing;
• Automatically when you use our website, including through cookies and similar technologies;
• From Shopify and other service providers that help us operate the store;
• From payment providers;
• From delivery and fulfilment providers;
• From marketing, analytics or advertising providers where applicable;
• From other third parties where legally permitted.
3. WHY WE USE YOUR PERSONAL DATA
We only process personal data when we have a valid reason and legal basis to do so.
PERFORMANCE OF A CONTRACT
We process personal data where necessary to:
• Process and fulfil your order;
• Process payments;
• Arrange delivery;
• Provide tracking information;
• Handle returns and refunds;
• Manage your customer account;
• Respond to order-related questions;
• Provide the products and services you requested.
LEGAL OBLIGATIONS
We may process and retain personal data where necessary to:
• Comply with tax and accounting obligations;
• Maintain legally required business records;
• Respond to lawful requests from authorities;
• Comply with consumer protection and other legal obligations.
LEGITIMATE INTERESTS
Where appropriate, we may process personal data for legitimate business interests, including:
• Preventing fraud and abuse;
• Protecting our website and business;
• Improving customer service;
• Maintaining and improving our website and services;
• Understanding the general performance of our business;
• Establishing, exercising or defending legal claims.
Where we rely on legitimate interests, we consider whether those interests are outweighed by your privacy rights and freedoms.
CONSENT
Where consent is required, we may rely on your consent for purposes such as:
• Email marketing;
• Certain advertising or personalisation activities;
• Non-essential cookies and tracking technologies.
You may withdraw your consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
4. MARKETING
If you subscribe to ALPWEAR marketing communications, we may use your contact information to send you information about:
• New collections;
• Product releases;
• Restocks;
• Promotions;
• ALPWEAR news.
You can unsubscribe at any time by using the unsubscribe option included in our marketing communications or by contacting:
alpwearclothes@gmail.com
Unsubscribing from marketing does not prevent us from sending transactional communications necessary for an existing order.
5. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies.
Some cookies are necessary for the website to function, including technologies used for:
• Shopping cart functionality;
• Checkout;
• Security;
• Customer account functionality;
• Website preferences.
We may also use analytics, advertising or personalisation technologies.
Where applicable law requires consent, non-essential tracking technologies are used only after the required consent has been obtained.
You may be able to manage your preferences through the privacy or cookie controls provided on our website and through your browser settings.
Tracking cookies require prior information and consent where required by applicable law. Refusing non-essential tracking cookies should not prevent normal use of the website.
6. HOW WE SHARE PERSONAL DATA
We do not share personal data without a legitimate business or legal reason.
We may disclose personal data to the following categories of recipients.
SHOPIFY
Our store is powered by Shopify.
Shopify processes personal data required to operate the ecommerce platform, including information relating to website visits, orders, accounts, checkout and other Shopify services.
PAYMENT PROVIDERS
Payment providers process information necessary to complete and protect transactions.
SHIPPING AND DELIVERY PROVIDERS
We share information necessary to deliver orders, such as:
• Name
• Delivery address
• Contact information
• Shipment information
TECHNOLOGY AND SERVICE PROVIDERS
We may use providers that help us with services such as:
• Website hosting and ecommerce infrastructure
• Customer communications
• Email
• Reviews
• Analytics
• Fraud prevention
• IT and security
MARKETING AND ADVERTISING PROVIDERS
Where legally permitted and, where required, after obtaining your consent, we may use marketing or advertising providers to:
• Measure campaigns;
• Understand website activity;
• Show relevant advertisements;
• Measure advertising performance.
AUTHORITIES AND LEGAL REQUESTS
We may disclose personal data when required by law or when reasonably necessary to:
• Comply with a legal obligation;
• Respond to a valid governmental or legal request;
• Protect our legal rights;
• Prevent fraud or unlawful activity.
7. SHOPIFY
ALPWEAR uses Shopify to operate its online store.
Shopify may process customer personal data on behalf of ALPWEAR where Shopify acts as our service provider or processor.
Shopify also provides certain consumer-facing services, such as Shop and Shop Pay. For some of these services, Shopify may process personal data as an independent controller under Shopify's own privacy terms.
Because Shopify operates internationally, personal data may be processed in countries outside the country where you live.
For customers in the EEA, Shopify states that its relevant EMEA contracting entity is Shopify International Limited in Ireland and that international transfers are handled using applicable legal safeguards.
You can find further information in Shopify's own Privacy Policy.
8. INTERNATIONAL DATA TRANSFERS
Some service providers used to operate our business may process personal data outside the European Economic Area.
Where personal data is transferred internationally, we or our service providers use appropriate safeguards where required by law.
These safeguards may include:
• European Commission adequacy decisions;
• Standard Contractual Clauses;
• Other legally recognised transfer mechanisms.
9. HOW LONG WE KEEP PERSONAL DATA
We do not keep personal data longer than reasonably necessary for the purpose for which it was collected.
Retention periods depend on the type of information and why it is processed.
For example:
ORDER AND ACCOUNTING RECORDS
Order, transaction and invoice information may be retained for the period required under applicable Dutch tax, accounting and business-record laws.
CUSTOMER ACCOUNT INFORMATION
Account information may be retained for as long as the account remains active and for a reasonable period afterwards where necessary.
CUSTOMER SERVICE COMMUNICATIONS
Communications may be retained for as long as reasonably necessary to resolve the request, manage our relationship with you and establish or defend legal claims.
MARKETING DATA
Marketing information may be retained until you unsubscribe, withdraw consent or otherwise object, subject to any limited information we may need to retain to record your opt-out.
TECHNICAL AND COOKIE DATA
Retention depends on the relevant technology, purpose and provider.
We may retain certain information for longer where required by law or where reasonably necessary in connection with a legal dispute, fraud investigation or enforcement of our rights.
10. YOUR PRIVACY RIGHTS
If the GDPR applies to you, you may have rights including:
• The right to receive information about how your personal data is processed;
• The right to access your personal data;
• The right to correct inaccurate or incomplete personal data;
• The right to request deletion of personal data in applicable circumstances;
• The right to restrict certain processing;
• The right to receive certain personal data in a portable format;
• The right to object to processing based on legitimate interests;
• The right to object to direct marketing;
• The right to withdraw consent at any time where processing is based on consent.
These rights are subject to the conditions and exceptions provided by applicable law.
11. HOW TO EXERCISE YOUR RIGHTS
To exercise a privacy right, contact:
alpwearclothes@gmail.com
Please provide enough information for us to identify your request.
We may need to verify your identity before providing, changing or deleting personal data. We will not request more information than reasonably necessary for verification.
We aim to respond to valid GDPR requests without undue delay and normally within one month.
In certain circumstances permitted by law, the response period may be extended. If this happens, we will inform you.
12. AUTOMATED DECISION-MAKING
ALPWEAR itself does not currently use solely automated decision-making that produces legal or similarly significant effects for customers.
Third-party payment, security or fraud-prevention providers may use automated systems as part of their own services. Their processing may be governed by their own privacy notices.
13. CHILDREN
Our website and services are not specifically directed at children under the age of 16.
We do not knowingly use personal data from children for marketing or advertising in violation of applicable law.
If you believe that a child has provided us with personal data inappropriately, please contact us so that we can investigate and, where appropriate, delete the information.
14. SECURITY
We use reasonable organisational and technical measures designed to protect personal data against:
• Unauthorised access;
• Loss;
• Misuse;
• Alteration;
• Unlawful disclosure.
However, no online system or method of transmission can be guaranteed to be completely secure.
15. THIRD-PARTY WEBSITES
Our website may contain links to websites, platforms or services operated by third parties.
Their privacy practices are governed by their own privacy policies.
ALPWEAR is not responsible for the privacy practices of third-party websites that we do not control.
16. COMPLAINTS
If you have a concern about how we process your personal data, please contact us first at:
alpwearclothes@gmail.com
You also have the right to lodge a complaint with the competent data protection authority.
In the Netherlands, the supervisory authority is:
Autoriteit Persoonsgegevens
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy when our business, website, service providers or legal obligations change.
When we update it, we will publish the revised version on this website and update the “Last updated” date at the top of this policy.
18. CONTACT
For privacy questions or to exercise your privacy rights, contact:
ALPWEAR
Email:
alpwearclothes@gmail.com
ALPWEAR is the controller responsible for the personal data described in this Privacy Policy unless otherwise stated.