Privacy policy
Alpwear operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). Alpwear is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise interact with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and that you understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or another person or that can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or de-identified so that you cannot be identified from it or it cannot reasonably be linked to you. We may collect or process the following categories of personal information:
Including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card details, financial account information, transaction data, payment method, payment confirmations, and other payment details.
- Account information including your username, password, security questions, preferences, and settings.
- Transaction data including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
- Communications with us including the information you include in your communications with us, for example when submitting a customer support request.
- Device data including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information about your interaction with the Services, including how and when you interact with or navigate through the Services.
Sources of personal information
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
How we use your personal information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Providing, customizing, and improving the Services.
We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and interests, send account-related notifications, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases.
Marketing and advertising.
We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or post, and to show you online advertisements for products or Services on our Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
Security and fraud prevention.
We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone.
Communicating with you.
We use your personal information to provide customer support, respond to you, deliver effective Services, and maintain our business relationship with you.
Legal reasons.
We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How we disclose personal information
In certain circumstances, we may share your personal information with third parties for legitimate purposes subject to this privacy policy, including:
- With Shopify, vendors, and other third parties who perform Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping);
- With business and marketing partners to provide marketing services and advertising;
- For example, we use Shopify to support personalized advertising using third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies.
- Depending on where you live, you may have the right to ask us not to share your information for targeted advertising based on your online activities.
- When you direct us, request us, or otherwise consent to sharing information with third parties (e.g., shipping products or social media integrations);
- With our affiliates or within our corporate group;
- In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations, enforce policies, or protect rights and safety.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit may be transferred to and shared with Shopify and third parties, potentially in other countries.
Shopify may also use data from your interactions across multiple merchants to provide enhanced features. In such cases, Shopify is responsible for processing your personal data and handling your rights requests. For more information, see Shopify’s privacy policy.
Third-party websites and links
The Services may contain links to third-party websites. We are not responsible for their privacy or security practices. Information shared on public platforms may be visible to others without restriction.
Children’s data
The Services are not intended for children, and we do not knowingly collect personal data from individuals under the age of majority. If you are a parent or guardian and believe a child has provided personal data, please contact us to request deletion.
Security and retention
No security system is completely secure. We recommend not sending sensitive data via insecure channels.
We retain personal information based on factors such as legal obligations, dispute resolution, and service provision needs.
Your rights and choices
Depending on your location, you may have rights including:
- Access to your personal data
- Deletion of your data
- Correction of inaccurate data
- Data portability
- Managing communication preferences
If you are in the UK or EEA, you may also have:
- The right to object to or restrict processing
- The right to withdraw consent
You can exercise these rights via the Services or by contacting us.
Complaints
If you have concerns about how we handle your data, you can contact us or file a complaint with your local data protection authority.
International transfers
Your data may be transferred outside your country. When transferred outside the EEA or UK, we rely on approved safeguards such as standard contractual clauses unless the destination country provides adequate protection.
Changes to this privacy policy
We may update this policy from time to time. Updates will be posted on this website with a revised “Last updated” date.
Contact
If you have questions or wish to exercise your rights, contact us at:
alpwearclothes@gmail.com
For data protection purposes, we are the data controller of your personal information.